Keep Calm and Download this App
Move over Headspace, there’s a new player in the mindfulness app game and it goes by the name of Calmâ€”and they’re aiming to become more than just an app. Calm is a 14-person mindfulness startup. The founders, Michael Acton Smith and Alex Tew, began the company with hopes of commercializing the countless benefits of meditation.
With little advertisement, aside from Facebook for generating leads, Calm managed to garner 8 million app downloads.