Ep35: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, The Prophet of Habit-Forming Technology. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University. The Forest app mentioned in today’s interview can be found at https://www.forestapp.cc/en/. Find more at https://www.nirandfar.com/.

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On each episode of the Technology For Mindfulness Podcast, Robert Plotkin, co-creator of the Hack Your Mind series at MIT, explores the intersection between the practice of mindfulness & the use of technology in the modern age. Show notes can be found at TechnologyForMindfulness.com/. Come back often & feel free to subscribe in iTunes or add the Technology For Mindfulness Podcast to your favorite podcast application.